About

In the world of science, Body Centered Cubic [BCC] is part of the Bravais lattice crystal cubic system that allows for the organization of atoms in a continuous crystalline structure. These structures are found throughout nature and are the fundamental building blocks of our material world. It is simple, beautiful, and elegant. Here at Body Centered Cubic, we feel the same way about digital media and marketing. It should also be simple, beautiful, and elegant. The red tree logo represents the boldness, perspicacity, and tenacious spirit of the brand. In nature, two major forms represent the outdoor space, rocks and trees. The square shape of the tree represents the sharp robustness of the rock that forms mountains. The tree itself represents the organic nature of the outdoors and the brand’s ability to adapt to the elements. Like counterpoint in music, the complexity of the font challenges your perception of what is normally known and offers a different point of view.

“Founded in 2020, I had no idea what cultural and community challenges were to lie ahead. What a year to start any new entrepreneurial project, but why not? The truth is I have been working with digital media professionally for almost two decades now. Body Centered Cubic is my way to elegantly bring all of these digital elements together under one design project.”

- Eric Anton Cavazos-Smith